Auto Trader uses Eggplant to run 19.5 million tests a year to deliver an unrivaled, web-based customer experience

A unique opportunity to improve the UK's and Ireland’s largest digital automotive marketplace.

Auto Trader sits at the heart of the UK’s vehicle buying process, bringing together a large and engaged consumer audience, attracting circa 55 million cross platform visits each month, with circa 70% of visits coming through mobile devices.

In 2002, Auto Trader identified several opportunities within its rapidly increasing digital environment, realizing the risk of significant web delays from a lack of visibility due to insufficient website monitoring. The company’s operations team wanted to implement increased website monitoring from an outside perspective rather than just testing within its own datacenter, giving its operations team more transparency into the performance status of its websites.

As well as page tests, Auto Trader needed a solution to simulate a wide variety of customer user journeys, ranging on web users visiting its home page, searching for a car, or clicking on adverts. It also needed an independent source to report on uptime in order to drive internal reporting.

 Putting Customer Journeys to the Test

In 2002, Auto Trader started working with Eggplant (formerly SiteConfidence) providing both scripted website testing and Synthetic Monitoring, allowing it to offer testing and monitoring against critical business objectives. Auto Trader can now monitor website delays and test customer journeys across its website, giving it valuable user insight that is used to improve both the customer experience and overall website performance. Over the 15 years that Eggplant has worked with Auto Trader, Eggplant has frequently evolved its product to help Auto Trader stay at the cutting edge of web performance and customer experience.

According to Dave Whyte, Operations Engineering Lead at Auto Trader, the long standing partnership has proved to be a success: “Eggplant’s synthetic monitoring gives an independent business critical insight to website availability and performance 24/7, 365 days a year. We are interested to see how Eggplant’s addition of user experience monitoring and analytics can provide more intelligence around the entire customer experience.”

Exemplary Results

Auto Trader uses Eggplant’s product suite to optimize its website statistics and to achieve governance. If any of Auto Trader’s customers want to know information on its website performance, Auto Trader can use Eggplant to provide an independent source of information.

Auto Trader began by running approximately 10 page tests and three user journey tests with Eggplant, and have progressed to use over 100 page tests and 75 user journey tests. Last year alone, Auto Trader ran 19.5 million tests with Eggplant’s services, and currently has 194 monitors in place. These monitor page tests, page wait times, APIs, and email throughput, alongside simulating user journeys.

Through Eggplant’s monitoring service, Auto Trader has reliable assurance that the availability and performance of its website is optimized for end users. Using a visualized monitoring screen, the company can investigate the cause of issues in order to solve them faster, which has paved the way for better site performance, and increased digital customer satisfaction.

About Auto Trader
Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 55 million cross platform visits each month, with circa 70% of visits coming through mobile devices. The marketplace also has the largest pool of vehicle sellers (listing more than 450,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

About Eggplant

Eggplant, the fastest growing test automation provider and a portfolio company of The Carlyle Group, provides user-centric, Digital Automation Intelligence solutions that enhance the quality and performance of the digital experience. Only Eggplant enables organizations to test, monitor, analyze, and report on the quality and responsiveness of software applications across different interfaces, platforms, browsers, and devices, including mobile, IoT, desktop, and mainframe. Learn more at www.eggplant.io

JB Brockman