Eggplant Automation For Retail
While customers can find almost anything for the right price via internet shopping giants and get their items delivered in short order — they’re fickle. They won’t hesitate to quickly click over to your competitors if your site takes more than three seconds to load or is confusing to use — which makes customer conversion and retention difficult to achieve.
Thanks to technology, wholesalers can scale down and sell direct. Real-time supply chains are enabling incredibly optimised operations. And mobile apps are reinvigorating bricks-and-mortar shopping by helping customers find the item they want in a store rather than waiting for delivery.
This all adds up to more intense competition and shrinking margins. Staying competitive and relevant means providing a compelling, integrated, safe user experience (UX) in store, online and via mobile. Which often means undergoing an enterprise-wide digital transformation.
Omni channel testing solutions
Successful companies are winning and keeping customers by creating the perfect storm of attractive prices, convenience, quick service, instant gratification, and a seamless, personalised journey across all touch points. And by building an effective supply chain strategy to handle the rise of new retail technology around payment devices, RFID tags, warehouse systems, and augmented reality.
Easier said than done, right?
We know what you're up against
Mobile, digital, and time-to-market challenges
Mobile engagement is quickly becoming the number one online sales channel for UK retailers. Can you test effectively to address device and browser fragmentation? Keep up with continuous delivery — the relentless pace at which users expect app updates and releases? And test the entire end-to-end retail experience to ensure quality, performance, and happy customers?
A great UX is crucial to increase customer satisfaction, loyalty, retention, conversion, and revenue. Recent data shows that boosting your site speed from 8 seconds to 2 seconds can increase conversion rate by 74 percent. That’s a good argument for why testing the full UX of apps and websites is crucial — particularly in the retail industry.
Shoppers who buy from a business in store and online have a 30 percent higher lifetime value than customers who buy via only one channel. The modern consumer wants to order what they want, when they want it, from anywhere, via any channel and device. Which means you need a better digital UX, now that it’s the main customer engagement point. Can you support the complex omnichannel experience and integrate it across stores, web, mobile and back-office systems?
Data security testing
Your shoppers trust that you’ll safeguard their personal and financial data. A breach can mean lost customers and revenue, and serious regulatory fines. How effective is your test automation strategy and execution at ensuring the security of your website and mobile apps?
Tackle Your Retail Challenges With Eggplant Solutions
The Eggplant Digital Automation Intelligence Suite enables end-to-end automation of testing and analytics to understand the true user journey. Testing through the eyes of the user provides a simpler, more intuitive way to test. Which means that your product experts, manual testers, business analysts, and domain experts can be effective testers.
Test the full user experience
Execute functionality, performance, and usability testing that can handle highly graphical applications and local languages.
Keep pace with DevOps
Use highly productive, robust, low-maintenance scripting that’s four to seven times faster than other automation tools.
Test what your users are actually seeing
Detect any UI errors with advanced image search, and image and text recognition.
Future-proof your testing
Test any technology using technology-independent UI automation testing that’s well-suited to test omnichannel retail apps, and new, emerging technologies.